☏ JOIN US
☏ JOIN US
Own A MINISO StoreBe part of a global retail brand loved by millions.
From products to partnership, see why entrepreneurs choose to grow with MINISO
What Sets MINISO Apart .
Positioning
MINISO is revolutionizing retail. We are transforming traditional retail into an innovative, experiential, and culturally relevant destination.
Service
Our dedicated franchise support team provides professional guidance across all key business functions, from merchandise selection to logistics, operations, leasing, and more.
System
Powered by the globally recognized SAP management system, we streamline operations and enhance efficiency through automation and data-driven insights
Product
Access a dynamic product portfolio of over 25,000 SKUs across 1,400 subcategories, backed by MINISO’s strong global brand presence and reputation for trend-driven, high-quality, and innovative products.
Timing
With MINISO’s growing popularity among trend-conscious consumers, now is the perfect time to join the brand and grow your business alongside one of the world’s fastest-expanding retail networks.
Policy
Enjoy exclusive franchise incentives and preferential investment policies, including discounted fees and dedicated onboarding support for new partners
WHY JOIN MINISO?
WHAT YOU GAIN
HOW TO BECOME A FRANCHISEE
What franchise models does MINISO offer in Nigeria?
MINISO offers two models: • Traditional Agency – full MINISO store (150 sqm Lagos/Abuja; 100 sqm other states). • Channel Agency – for smaller cities, attached to an existing retail store.
How much does it cost to open a MINISO Franchise?
For Traditional Agency: • Total investment: ₦50M – ₦80M (store size + renovation + furniture + stock). • Annual Franchise Fee: ₦500,000 (Lagos/Abuja) or ₦300,000 (other states). • Compliance Deposit (refundable): ₦1.5M (Lagos/Abuja) or ₦500,000 (other states). While for Channel Agency: • No franchise fee. • You only pay for MINISO logo installation + product stock.
What discounts do franchisees get on products?
For Traditional Stores: • 40%–45% wholesale discount depending on order volume. While for Channel Stores: • ₦1.5M–₦3M → 15% • ₦3M–₦7M → 25% • ₦7M+ → 35%
What is required to open a Traditional MINISO store?
You must: Secure a 100–150 sqm commercial space with high foot traffic. Pay the franchise fee + compliance deposit. Cover renovation costs (using your contractor or MINISO’s). Pay for store furniture provided by MINISO. Stock the store directly from MINISO at discounted rates.
What does the renovation cover?
Your contractor (or MINISO’s recommended contractor) handles: • Tiles • Ceiling • AC • Wall finish • Lighting setup • Any structural adjustments MINISO supervises but does not set the price; you negotiate it.
What does the furniture cost include?
MINISO supplies and you prepay for: • Shelves • Cashier counter • Store lighting • Branding & logo • Alarm systems • Staff uniforms • Scanners + other store fittings Final reconciliation happens within 2 months of opening.
Does MINISO help me find a store location?
Yes, if you can’t find one, MINISO agents can search for options in your preferred area. But profitability depends on foot traffic; opening in a low-traffic area is your risk, not theirs.
What support does MINISO provide after opening?
• Staff training • Merchandising & display guidelines • Pricing & promotions strategy • National marketing campaigns • Access to warehouse & restocking support • Ongoing operational guidance
What cities have franchise opportunities?
Available across Nigeria, including: Lagos, Abuja, Ibadan, Owerri, Abia, Akure, Osogbo, Jos, Kano, Ogun, and more.
How do I start the franchise process?
Fill the Expression of Interest (EOI) form. MINISO reviews your location. Financial capacity check. payment of franchise fee and compliance deposit . Franchise agreement issued. Renovation + store setup begins. Store opens with full MINISO support.
Do I need an existing store for the Channel Agency model?
Yes. Channel Agency is only for existing retail stores that want to carry MINISO products with branding.
Is the compliance deposit refundable?
Yes, after contract termination, if you met all operational standards.
What are the main benefits of becoming a MINISO franchisee?
• Strong global brand recognition • High product demand in any economy • Attractive margins • Over 10,000+ fast-moving SKUs • National marketing support • Operational training • Access to warehouse + stock planning • Multiple location opportunities nationwide
MINISO offers two models: • Traditional Agency – full MINISO store (150 sqm Lagos/Abuja; 100 sqm other states). • Channel Agency – for smaller cities, attached to an existing retail store.
For Traditional Agency: • Total investment: ₦50M – ₦80M (store size + renovation + furniture + stock). • Annual Franchise Fee: ₦500,000 (Lagos/Abuja) or ₦300,000 (other states). • Compliance Deposit (refundable): ₦1.5M (Lagos/Abuja) or ₦500,000 (other states). While for Channel Agency: • No franchise fee. • You only pay for MINISO logo installation + product stock.
For Traditional Stores: • 40%–45% wholesale discount depending on order volume. While for Channel Stores: • ₦1.5M–₦3M → 15% • ₦3M–₦7M → 25% • ₦7M+ → 35%
You must: Secure a 100–150 sqm commercial space with high foot traffic. Pay the franchise fee + compliance deposit. Cover renovation costs (using your contractor or MINISO’s). Pay for store furniture provided by MINISO. Stock the store directly from MINISO at discounted rates.
Your contractor (or MINISO’s recommended contractor) handles: • Tiles • Ceiling • AC • Wall finish • Lighting setup • Any structural adjustments MINISO supervises but does not set the price; you negotiate it.
MINISO supplies and you prepay for: • Shelves • Cashier counter • Store lighting • Branding & logo • Alarm systems • Staff uniforms • Scanners + other store fittings Final reconciliation happens within 2 months of opening.
Yes, if you can’t find one, MINISO agents can search for options in your preferred area. But profitability depends on foot traffic; opening in a low-traffic area is your risk, not theirs.
• Staff training • Merchandising & display guidelines • Pricing & promotions strategy • National marketing campaigns • Access to warehouse & restocking support • Ongoing operational guidance
Available across Nigeria, including: Lagos, Abuja, Ibadan, Owerri, Abia, Akure, Osogbo, Jos, Kano, Ogun, and more.
Fill the Expression of Interest (EOI) form. MINISO reviews your location. Financial capacity check. payment of franchise fee and compliance deposit . Franchise agreement issued. Renovation + store setup begins. Store opens with full MINISO support.
Yes. Channel Agency is only for existing retail stores that want to carry MINISO products with branding.
Yes, after contract termination, if you met all operational standards.
• Strong global brand recognition • High product demand in any economy • Attractive margins • Over 10,000+ fast-moving SKUs • National marketing support • Operational training • Access to warehouse + stock planning • Multiple location opportunities nationwide